WORKSHOP: The Conversion Blueprint

Stop guessing and start converting. This session, The Conversion Blueprint, deconstructs the psychological triggers that turn passive visitors into committed buyers. We’ll dive into the anatomy of high-impact sales pages, exploring the psychology of color, conversion-focused copywriting, and the strategic power of Video Sales Letters (VSLs).
 
From mapping user behavior to avoiding common friction points, you’ll leave with a clear "Dos and Don’ts" framework to build pages that don't just look good—they sell.

The morning will include:
- 30 minutes of introductions and networking
- 1-hour presentation "The Conversion Blueprint" by featured speaker, Jess Wonders
- 30 minutes of Q&A

ABOUT THE SPEAKER:
Jess Wonders is a seasoned marketing and advertising strategist with a deep focus on bridging the gap between high-level brand storytelling and high-converting sales mechanics. With a background rooted in agency-side expertise, Jess now operates as a freelance consultant specializing in helping small to medium-sized businesses navigate the complexities of digital sales and brand positioning.
Pre-registation required. 

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Date and Time

Monday Apr 20, 2026
9:00 AM - 11:00 AM CDT

Monday, April 20th, 2026
9AM - 11AM

Location

Block Portrait Studios
676 Smith Ave S
Saint Paul, MN 55107

Fees/Admission

Pre-registation required. Tickets are $25 per person.
https://www.eventbrite.com/e/the-conversion-blueprint-tickets-1984564615187?aff=oddtdtcreator

Website

https://www.eventbrite.com/e/the-conversion-blueprint-tickets-1984564615187?aff=oddtdtcreator

Contact Information

Jeannine Pohl
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